PHILOSOPHY
A company that stands for five generations can only prosper if it remains true to the principles that define its identity. In doing so, we choose to express our mission and work according to a method and vision that sets us apart.
(i.)
To begin with, we cherish our manageable scale: we are a family business, and we consider this an advantage. We carefully pass on our mastery to those who follow in our footsteps, learning from those who have worked here before us. Of course, we innovate as a business, but we do so thoughtfully, and all the links in our craft process can be overseen with a brief bike ride. It is therefore what we do. We follow up on every single aspect, down to the smallest detail.
(ii.)
When we design and create, we pursue exceptional beauty, dreaming up the interiors where our crafted products will excel. We work with heart and soul, invariably choosing for quality at every stage of the process: from the raw flax fibres made into yarn, to the quality of the backing on which the linen is laminated. And it is precisely this love and dedication that defines the essence of our craft. We are masters of weaving. All this to ensure that our wallcoverings bear witness to the finest expertise, that they transform a space into a place that envelops you, where the pigments of the yarn gently draw attention and the woven textures awaken your senses.
(iii.)
We are an all-Belgian brand and have been so for over a century. Never have we outsourced our production to low-wage countries. Never did we buy our yarns and other raw materials from third-rate producers. Furthermore, We always decide to collaborate with premium and dedicated Belgian and European partners. Which does not mean we ignore the rest of the world. On the contrary: our customer base invariably knows where to find us and stretches from the USA to Asia and far beyond.
(iv.)
We keep our collections modest, with two to three new additions each year. In the meantime, we hold dear what we have already accomplished, optimising the series that have come along from before. That way, we can permanently ensure that what we introduce was thoughtfully and authentically created. Though we still stand for diversity and there is something for everyone. In this way, we formulate a vocabulary of textures that allows you to shape your own story in an expressive way.
(v.)
Regardless of who we work for, our attention never wavers. You can order from us by the running metre, and are as welcome as a private customer than as a hotel that furnishes its rooms with care. We work with architects and fellow companies, delivering large orders directly. Otherwise, you can find our crafted wallcoverings in a variety of selected distribution points, both in Belgium and abroad.